Internal Coach Training

Coach Training for Corporate Leaders and HR Professionals

Managers and HR Professionals who are trained coaches are today’s secret weapon for corporate success and competitive excellence. According to the most recent update of Birkman International’s landmark study The New Reality, “Leadership development, finding talent, employee development, and employee retention rank highest in terms of the people-related needs of organizations.”

Birkman’s Mark Wickliffe further reports in Preparing for the Coming Talent Storm:

As the economy continues to improve career opportunities will improve with it. Retaining productive employees, who may be disengaged, becomes the priority. Talented employees are important to a company’s success. When they leave so goes their intellectual capital, relationships, and often the momentum of projects they are involved with. Added to this you have costs associated with recruiting and training new employees and in decreased production as less experienced employees get up to speed. Source: Talent Strategy, 2011, Birkman International & Stanton Chase International



Within just the last 10 years, COACHING has emerged as the clear development and retention tool of choice for the highest performing organizations, including the 20 Best Companies for Leadership (reported by the Hay Group, 2011). According to the comprehensive AMA study on coaching best practices (conducted by the Institute for Corporate Productivity in 2008) “coaching is now recognized as an integral element in leadership development.” Source: Coaching—A Global Study of Best Practices, AMA, 2008. Further, the study reported:

  • Coaching is associated with higher performance. Correlations do not necessarily imply causation, but respondents from organizations that use coaching more than in the past are also more likely to report that their organizations are performing well in the market.
  • Coaching is primarily aimed at boosting individual performance. The desire to improve individual “performance/productivity” is the most widely cited purpose of coaching.
  • External training seems to work best. Externally based methods of providing training on coaching are most strongly correlated with overall coaching success, though they are less often used.

What about internal versus external coaches? According to the AMA, in its extensive research report Coaching: A Global Study of Successful Practices, external coaches are most effective for leaders and senior executives, while properly trained internal coaches are often a better choice for middle level managers and professionals. Furthermore, managers who use a coaching approach to management are far more effective in delivering feedback, developing talent, and retaining key employees.

In PricewaterhouseCooper’s Global Coaching Study (2009), only 7% of clients reported that their coach was an employee of their organization. As recognition continues to spread of the power and effectiveness of coaching, there is a clear mandate for HR professionals to become trained internal coaches. And managers and leaders at all levels are going to be expected to demonstrate savvy coaching skills that are integral to their success.

Professional Coach Training Bridges the Gap.

Our team has been providing professional coach training since 2007, and all our programs are ICF-Accredited. Our approach is unique—we combine the science of human excellence in performance, the fundamental principles in communication, an understanding of innate human motivations, and expert globally recognized coaching practices and standards. Our training is guided by the philosophy that by understanding how the mind works, how to achieve precise communication and how top performance can be modeled, a coach can quickly and effectively facilitate client discovery and growth.

Our Coach Training Programs are Flexible and Customizable.

We have a variety of coach training programs that address different levels of intensity and sophistication of the coaching skills desired. All of our programs can be tailored and customized so that we provide a well integrated approach that incorporates existing training programs, relevant HR processes and cycles, and internal tools, assessments, or instruments commonly used within the company. We frequently incorporate one of two textbooks: 1) The Coaching Revolution: How Visionary Managers Are Using Coaching to Empower People and Unlock Their Full Potential, by David Logan, PhD, and John King, or 2) Best Practice in Performance Coaching: A Handbook for Leaders, Coaches, HR Professionals and Organizations, by Carol Wilson. We believe this accelerates learning, adds considerable depth and value to the experience, and uses classroom time most efficiently.

Our training is primarily on-site, in-person. We strongly believe that face-to-face training is far more effective than other media. It also provides an effective way to create supervised practice coaching activities in which everyone participates. The ideal class size is about 20. We can customize any of  the following Core Programs to meet your coach training goals:

  • Level One Program: Coaching Essentials for Managers
    A powerful basic introduction to coaching is provided in this concentrated, intensive three-day training program. The program covers the fundamental coaching competencies, key coaching principles, giving feedback in a coach-like manner, deep listening skills, coaching ethics and confidentiality in a corporate setting, and lots of supervised coaching practice ranging from very specific skills exercises to a complete coaching session using employee volunteers, if possible, on the last day. This program delivers 25 hours of Coach Specific Training. There is a pre-work reading assignment and easy homework (30 minutes) each evening.
  • Level Two Program: Certified Manager Coach Training
    This program consists of 60 hours of ICF-Accredited Coach Specific Training spread over three months, two and a half days a month. Spreading out the sessions over a few months allows the participants to complete more meaningful class assignments and actually practice coaching between sessions. With successful completion of the more rigorous Level Two Certified Manager Coach Training program, participants will earn our Certified Management Coach (CMC) credential. In addition, the program has been designed to deliver all the Training requirements for the ICF’s ACC level of certification plus 2 (of 10 required) hours of Mentor Coaching.
  • Level Three Program: Professional Certified Coach Training
    The most rigorous and comprehensive program is our Level Three Professional Certified Coach Training. This ICF-Accredited Program satisfies all the Training requirements for ICF’s PCC level of certification plus 2 (of 10 required) hours of Mentor Coaching. This program consists of 125 hours of ICF-Accredited Coach Specific Training spread over five months, three days a month. Class assignments and practice coaching is expected to be completed between sessions. The final three days incorporates a thorough review of a sample ICF written test (which is assigned and completed by the students before the last class) and extensive supervised practice coaching is conducted.

Mentor Coaching Can Be Valuable.

We believe mentor coaching sessions are extremely valuable, even if they weren’t required for ICF certification (see below). Mentor coaching offers important reinforcement of the skills learned. Plus the personal attention and safe coaching environment accelerates confidence and produces a higher level of coaching competence. We can design any of our programs to include both individual and group mentor coaching sessions for the most cost effective approach and lasting impact.

Experience, Credentials, and Heart set This Faculty Apart.

Our Coach Training Faculty has deep corporate experience, top notch professional qualifications, and a sincere desire to infuse coaching throughout large organizations.

Mina Brown is an MBA, ICF Master Certified Coach (MCC), Board Certified Coach (BCC), and Certified Master NLP Practitioner. She is widely recognized and sought-after for her focus on tangible business outcomes. Students appreciate that her extensive business leadership experience infuses the coach training with real world insight. She has been an independent executive coach for over 20 years working with leaders in technology, telecommunications, financial services, venture-backed start ups, and consumer products. Previously, Mina held senior executive positions in large successful corporations. Mina holds an MBA from Vanderbilt University and is the author of several popular and practical books.

Peggy Dean holds the highest level of NLP certification as a Certified Master Trainer. She is also an ICF Professional Certified Coach (PCC) and Board Certified Coach (BCC). She is an accomplished coach and consultant who has helped private and publicly-held organizations, from multi-billion dollar enterprises to small business owners, optimize performance and maximize human effectiveness. She is recognized for producing unprecedented results in productivity, profitability, and teamwork. She has taught numerous NLP certification programs and NLP coaching workshops. She has traveled globally, speaks fluent Spanish, and is the author of articles on human performance. Peggy has a BA from the University of Texas at Arlington and an MBA from Southern Methodist University.

Meg Rentschler is an Executive and Mentor Coach who discovered the powerful world of coaching after a successful career as a psychotherapist. She is an ICF Professional Certified Coach (PCC) and has been an entrepreneur for over 20 years. She is an executive and business productivity coach dedicated to assisting management teams in maximizing the potential of individuals within their organizations, through customized team building and/or coaching programs designed to meet business objectives. As a psychotherapist and a business owner in private practice for more than two decades, Meg has the benefit of understanding people and their challenges, as well as the keys to building a successful business.Meg graduated with her Master of Social Work from the University of Michigan and earned her Bachelor of Science from Michigan State University.

What About Coaching Credentials?

The organization that provides the most prestigious coaching credentials is the International Coach Federation (ICF). Professionals who want to be recognized as trained and proficient coaches might consider acquiring their ICF certification. The basic level, Associate Certified Coach, requires 60 hours of coach training, 100 hours of actual coaching (and internal coaching counts as long as it’s not a direct report), 10 hours of mentor coaching (7 hours can be in a group setting), a satisfactory coaching demonstration (via recording), and a written exam.

Another independent credentialing body is the Center for Credentialing Education (CCE). Their Board Certified Coach credential also requires 60 hours of coach training, college transcripts, reference letters and a written exam. It is well worth the effort and is a more straight forward credentialing process for an appropriate corporate designation.